Well I don't keep up with the modern action figures anymore regardless of company. Like I said many times before. They all follow suit with insane prices, became generic, making the same stuff and so on. Maybe others don't think so or don't notice but I sure have. I loved the early days of McFarlane even into the 2000s but even they have fallen into this as I think McFarlane has lost his edge when it comes to horrror. I mean he really had some horrific designs & pure creativeness in the late 90s & 2000s...now look
With that being said, I have no idea either, it's probably their own take on like NECA, Super7 & Jazwares with multiple heads, hands, accessories etc. with a HUGE package to RAISE the price even further. I guess his price isn't that bad but yeah, you could get a deluxe Movie Maniac set in the early 2000s like Alien vs. Predator & Alien Queen, King Kong 33 or even Jaws the Shark for $19.99. Heck you could get his 18" MM for that price too. So amazing that a 7" figure cost $40 now
This DC Frankenstein does look good however. His pic is reminiscent of McFarlane's old days and looks Halloweenish
He matches the likes of Grundy & Bizarro IMO. Heck, they could be a triple team
He could become a super-villain for the JLA or even an ally depending on how you look at him. If you want him I'd wait till Black Friday. I've seen commercials for Black Friday and even Christmas already so see then
By the way, I have 2 McFarlane showcases coming really soon in My Modern Action Figure Topic