by Caleb » Tue Nov 05, 2013 4:50 pm
The Black Series figures actually seem to be doing pretty well in the Chicago area. I can't speak for every store, but in this area, it's relatively difficult to find Maul and the Sandtrooper. Like most figures, it's going to be a regional thing (heck, I'm betting those weird Prince Caspian figures even sold out in some bizarro corner of the globe) as far as sales go. Some guys had trouble finding the MoS MM figures, and I could get the whole series - minus Faora - in any of the Targets around Chicago. Probably on clearance, too.
The problem is the price tag. I know there's a general mentality that Star Wars is an adults only thing, but it isn't. A LOT of kids are really, really, really into the Wars, and those kids can't drop twenty bucks on a figure like it ain't no thang. I know it's not phesible, but they'd move more units if these things were about eight dollars cheaper (and nine at TRU). The reason NECA can charge those prices is because a.) Their figures are aimed into specialty stores directly, or at adult collectors, hence commanding a higher price tag, and b.) Their production runs are far, far more limited than anything the 'Bro has ever attempted, hence they HAVE to command a higher price. Simply put, nobody wants to pay $20 for an action figure. But niche collectors are more willing. Unfortunately for Star Wars, Hasbro has "just as good" offerings in three inch scale for ten bucks less. So, yeah, I don't think it's a matter of 6-inch being dead. I think it's a matter of Hasbro trying an experiment that would work way, way better if these were the only Wars offerings on the market and were priced more in the range of the SW target audience.
Blasphemy, I know, but kids love Star Wars. And for every 38 Year Old guy who can translate all of Nien Nunb's dialogue, there's a kid who just wants to play with some cool toys, but can't pay $20 for them. That's a lot of yards.