WOW!!! This guy gets it and, literally, worded what every customer is thinking.
I really wonder if anyone at DC or WB is watching what is happening here and thinking, "Man, we really should have not upped their contract to sell our property."?
I know the Multiverse stuff is selling but I find it hard to believe that it is selling as well as the DCUC did in it's prime. Since the Superheroes line, I would never see a full wave in any store but I see multiples of every character in stores of the Multiverse. It really does remind me when Hasbro tried doing just their 3.75" Universe and it peg warmed only to bring back Legends. I don't think Mattel is smart enough to do this because they have other lines that are making them money.
If I was DC or WB, I would be pissed. Every toy section I walk into is DOMINATED by Marvel merchandise. I heard people saying it's because of all the Marvel movies in theaters but I don't buy it. For every non movie DC item, there is two or three non movie Marvel items to appeal to kids all the way up to adult collectors.