DC/WB is merely playing catch-up as fast and furiously as they can...even in how they have no clue whether or not to have PG-13 in the cinemas and R on DVD...right hand, thumb up the butthole...
They have no clue.
They
literally have no clue.
I've a buddy who is an effects supervisor on BvS and early on in story meetings there were screaming matches with Warner Bros execs who constantly made incredibly outlandish assinine proposals for the movie. They were told to their faces that they "didn't get it".
All they saw was chasing money. That is it.
The stuff is product to them first and always. Craft is a buzzword that follows faaaaar behind the money. Yes, there are people that love the characters and comics working on the film, but they are not always decision-makers, nor are they listened to. The DC characters are this gold-mine that they are trying to pan for the gold.....but they keep trying to equate superheroes with other kinds of things. They DON'T UNDERSTAND superheroes, they do understand other kinds of movies so they try to shoe-horn the characters into those kinds of movies and themes.
Warner Bros execs were told by the lower-downs to tap into the guys who do the animated DC movies. The Paul Dinis, the Bruce Timms.
They blew them off because "live-action guys don't need animation guys to tell them how to make a movie".
The bitter thing about this is that the execs play games. An idea may be suggested in January, and dismissed for whatever reason. Then in May, one of the execs will stride into the conference room and announce the SAME idea as solving the problem. Only the exec takes credit for it.
This is where a lot of the people working on stuff like this choke on things because the level of frustration is incredibly high.
And it shows in the films.
Marvel, and by extension, Disney, have a creed: story is king. All their successful films are built off of solid stories. Time and again every blockbuster they have produced came from that foundation. Characters you care about, situations that challenge them, moments that are memorable. The three main ingredients in any successful story.
It's not plug&play kind of thing, it is organic and synergistic to whatever the demands are of the particular story and theme they are telling.
Heck, that is why Pixar has never had a film bomb.
Warner Bros has people that know story, they've made some exceptional and successful movies. But the people handling the DC properties in live-action seem to think that superheroes are kid-stuff and they need to make them grow-up. And grown-up stuff is sombre, morose, "serious" etc.
Irreverence is lost on them now.
The irony of all this is that the granddaddy of all modern superhero movies--Superman, the movie--is still lauded as a quintessential example of the genre because of it's sincerity with the lead character. And it's a Warner Bros movie!!!